Tavishi.

Corporate Communications Specialist · India

Complex launches,
told as clear stories.

I’m Tavishi Mathur. With 3+ years in SaaS and ERP, I run press, product launch communications, executive branding and brand voice.

For immediate releaseNo. 001

India —

Corporate communications specialist Tavishi Mathur is open to new roles.

With 3+ years across SaaS and ERP, Tavishi leads press, product launch communications, executive branding and brand voice for growing software teams.

Media contact

hello@tavishi.net

Brand voice

Specialising in

Launch communications

Press releases✦Media relations✦Product launches✦Executive branding✦Internal communications✦Brand voice✦Content strategy✦Editorial writing✦Stakeholder coordination✦Press releases✦Media relations✦Product launches✦Executive branding✦Internal communications✦Brand voice✦Content strategy✦Editorial writing✦Stakeholder coordination✦

01About

Portrait of Tavishi MathurTavishi Mathur

Communication that stays on brand and on message.

Corporate communications professional with 3+ years in SaaS and ERP software companies and a Master’s in Journalism and Mass Communication (Corporate Communication). I work across product launch communications, executive branding, internal communications and brand voice, partnering closely with product, sales, design and leadership to turn complex launches into clear stories.

In SaaS & ERP communications

3+ yrs

Press & launches

  • Press releases
  • Media relations
  • Launch communications

Brand & content

  • Brand voice
  • Executive branding
  • Content strategy

Journalism & Mass Communication (Corporate Communication)

MJMC

English · Hindi

02Expertise

What I do for communications teams.

  • 01

    Press & Media Relations

    Press releases, wire distribution and earned coverage in trade publications.

  • 02

    Product Launch Communications

    Launch narratives, explainers and case studies that make SaaS features easy to grasp.

  • 03

    Executive & Personal Branding

    LinkedIn strategy and thought-leadership features that build leadership visibility.

  • 04

    Internal Communications

    Announcements, newsletters and leadership messaging that keep teams aligned.

  • 05

    Brand Messaging & Voice

    Voice guidelines and messaging frameworks applied across every channel.

  • 06

    Stakeholder Coordination

    Working across product, sales, design and leadership to land one consistent message.

03Experience

Where I’ve done the work.

From launch announcements to leadership voice, across SaaS and ERP teams.

  1. Marketing & Communication Specialist

    DesignNBuy

    Nov 2025 – Aug 2026
    • Consistently wrote and distributed a high volume of press releases every month via Cision, PRWeb, OpenPR, IssueWire, BriefingWire, Releasepr and other wires, plus articles on Dev.to and CustomerThink.
    • Earned WhatTheyThink coverage for the Designo 2.5 and Designo 2.6 product launches.
    • Ran omnichannel media coverage across multiple platforms to drive signups.
    • Published content in a range of formats on a regular cadence, following the content strategy I built.
    • Led launch communications for Web-to-Print features: step-and-repeat patterns, text-over-image editing for die-cut stickers, multilingual storefronts, canvas resizing and 3D product preview.
    • Kept brand voice consistent across emailers, newsletters, webinars, events and LinkedIn campaigns.
    • Produced case studies, product copy and explainers; aligned messaging with product, design, sales and creative teams.

  2. Content Writer

    Softworld India Pvt. Ltd. (ERP Software)

    Jul 2023 – Nov 2025
    • Ran personal branding for the company’s President, significantly growing his LinkedIn followers and connections and earning feature articles on web news portals.
    • Wrote internal communications (announcements, newsletters) and external materials for leadership.
    • Drafted brand voice guidelines for consistent messaging across teams.
    • Developed messaging for blogs, product pages and UI/UX copy; ran storytelling campaigns that increased digital engagement.
    • Partnered with marketing, design and product teams to align communications with business goals.

  3. Content Editor Intern

    Samagra Foundation

    Jul 2021 – Sep 2021
    • Developed social post ideas, video concepts and visual storytelling for nonprofit campaigns.
    • Managed the content calendar and publishing schedule.

  4. Social Media Marketing Intern

    Tutedude

    Sep 2021 – Nov 2021
    • Edited, proofread and formatted digital content; fact-checked material for accuracy.

04Selected media coverage

Published across platforms.

WhatTheyThinkTrade press

DesignNBuy launches Designo 2.5

Full white-label branding and enterprise-grade security for print businesses.

Read the article
WhatTheyThinkTrade press

DesignNBuy releases Designo 2.6

B2B corporate portal and franchise management module.

Read the article
CustomerThinkArticle

Why Shopify Print Businesses Are Rethinking Customization Workflows

Read the article
IssueWirePress release

DesignNBuy Launches Redesigned DesignO Editor to Make Online Product Personalization Simpler for Shoppers

Read the article
PRWebPress release

DesignO Launches Advanced B2B Web-to-Print Solution for Corporate Printers and Franchise Businesses

Read the article
OpenPRPress release

DesignNBuy Adds Sticker Product Support and Step & Repeat

Read the article

Background

Trained as a journalist. Working as a communicator.

  • 2021– 2023

    Master of Journalism and Mass Communication (Corporate Communication)

    Manipal University Jaipur

  • 2018– 2021

    Bachelor of Journalism and Mass Communication

    Jaipur National University

Tools

CisionZohoWordPressCanvaFigmaGoogle AnalyticsGoogle Workspace

Languages

  • EnglishNative
  • HindiNative

Certificate

Content Marketing and Email Marketing

HubSpot Academy

Certificate

Storytelling in Branding and Content Marketing

Coursera

05Contact

Let’s write your next chapter.

hello@tavishi.net